Hilton Introduces the Hilton AI Planner
McLean, Virginia, United States, March 23, 2026 / TRAVELINDEX / Hilton announced its new Hilton AI Planner, a generative AI–powered digital concierge that helps travelers explore the company’s global portfolio of hotels and plan memorable stays with Hilton. The introduction of the Hilton AI Planner, now in beta testing at its website, addresses the growing use of AI tools for travel planning and underscores Hilton’s long-standing commitment to innovation and investment in technologies that enhance the guest experience.
The Hilton AI Planner uses conversational intelligence to help travelers navigate every stage of the shopping journey – whether identifying the right destination, comparing properties or exploring amenities. With real‑time responses and curated recommendations, the tool delivers a streamlined experience that goes beyond traditional search filters. The tool will initially launch to a small pool of website traffic and eventually expand to more users as the Hilton AI Planner evolves.
Launching in beta to bring guests smarter, more intuitive travel planning – laying the groundwork for even more personalized experiences ahead
– Hilton announced the Hilton AI Planner, a new generative AI-powered digital concierge available at hilton.com.
– The Hilton AI Planner uses conversational intelligence to deliver real-time responses to help travelers plan memorable stays with Hilton.
– The innovative tool redefines the modern guest experience and makes travel with Hilton more intuitive and frictionless.